IT SHOULD NOT BE DIFFICULT TO ENJOY A BEAUTIFUL WATCH.
AND IT SHOULD NOT BE IMPOSSIBLE TO ENJOY THEM ALL.
Eleven James has one goal—to introduce the world to the new rules of luxury. We offer our members the chance to discover and explore multiple fine timepieces throughout the year without requiring them to settle on just one, allowing them to enjoy our vision of luxury: one based on the experience of beautiful timepieces free from the traditional burdens of ownership and commitment.
In short, it means the end of stressful decision making, the end of buyers’ remorse, and the end of ironclad commitments—and the beginning of a simple, modern way to enjoy beautiful things.